Our brand and our cars are not enough of a differentiator. To create long-term loyalty, we had to deliver an ownership experience that ensures they never want to leave.

Idea: Škoda - Joy In Every Journey

We created a series of incredible customer experiences throughout the year to enhance ownership, drive repurchase and reward loyalty. Our cmpaigns have made Škoda the most joy-filled car brand in the world.

2025 Awards: 3 x DMA Shortlist. 1 x DMA Silver.