In the UK, Fridge Raiders are ranked as the number one chicken snack brand. But when it comes to their online presence, you could say they sit more on the lower shelf #nofilter #justbeinghonest. So when we joined Initials CX, it was our mission to ensure their socials started looking as tasty as their bites. We created work that tapped into cultural moments, capitalised on top trends and built out longer-term proactive ideas to garner more brand love.