Porsche x Sophie Tea
We ran a PR campaign that exposed Porsche to key audiences
In 2025, Porsche set ambitious sales targets for its EV models. To meet these KPIs, it was crucial for us to engage new audiences such as ‘Driven Females’ and ‘New Creative Leaders’. However, we faced an additional challenge as women in particular were less likely to purchase EVs, often due to safety and logistical concerns. To build brand love with this audience, we collaborated with internet sensation Sophie Tea. A long-time Porsche fan and a bold creative voice, she embodied the values that resonated with our audience. Together, we created a story centred on the joy of motion.
13.9k views | 2% increased engagement
In layman's terms, we outperformed luxury automotive benchmarks.
EVENT ACTIVATION & ORGANIC SOCIAL
To bring a little ✨drama✨ and extra pressure to all involved, we got Sophie to paint live in front of the general public at The Bike Shed (Shoreditch) as part of an interactive exhibition. We wanted to capture an artist in her element, from the raw excitement of improvising, to the anticipation of tackling her first big canvas, the electric Macan.
MAGAZINE FEATURE
We also interviewed and photographed an editorial piece for the popular
Porsche News United publication.
