Škoda Elroq Launch
We took the fear out of EV adoption and the brake off sales.
Launching the Škoda Elroq meant taking on the toughest challenge in the market:
EV adoption. A standard CRM journey wouldn't cut it. The market's crowded, buyers are sceptical and the barriers stack up fast. From cost worries, charging confusion, showroom nerves to long delivery waits. To hit ambitious targets, we needed to clear every customer hurdle so they can jump straight into the Elroq. So we built an integrated campaign across six unique customer experiences, and injected joy back into the journey.
Results:
#1 best-selling BEV in the UK, across every brand, in April and July 2025.
Launch-phase sales beat target by 7%.
2025 awards: 3 x DMA Shortlists & 1x DMA Silver in automotive.
EV A to Z
The journey to electric starts with questions. Our A to Z content series answered them all, featuring fun responses from real Škoda EV drivers, expert engineers and celebrity ambassadors.
The page gained 58,237 views, with 21.5% longer engagement than the site's average.
LIVE TOUR
Rather than prospects searching for information online or visiting a daunting retailer, we brought the showroom home. From the comfort of home, customers could video call a Škoda expert to explore the Elroq’s every nook and cranny. Live Tour completions were up 440% week on week.
ULTIMATE TEST DRIVE
We wanted test drives to feel personal and informative, not the usual mad dash. So we created a walk-around film and audio-guided experience, voiced by former Auto Express editor Steve Fowler. Drivers learned about key features straight from the car's own speakers, exploring at their own pace. The result? 940 test drives booked, against a target of 780.
MILLION MILE GIVEAWAY
To drive pre-orders, the first 475 customers could spin our digital wheel to win a share of one million miles of public charging. Prizes were redeemed on delivery, keeping potential buyers locked in. Of the initial 475 pre-orders, only 3 cancelled.
EV SWEET SPOTS DM
Some neighbourhoods are simply built for electric. So we found them. By combining sales data, local charging coverage and propensity modelling, we mapped the UK's EV 'sweet spots', then posted a personalised pack to the people living there to show how making the switch was a no-brainer. A quick scan of our AR tool even parked the Elroq on their actual driveway, so owning one suddenly felt real.
