SmartRead
Lead creative for an award-winning, large-print, double-sized magazine covering all matters macular.
As proud brand guardians, we were hands-on with every issue. From theme creation and development, to planning content, collaborating with an array of talent to bring our vision to life, leading podcast recordings, conducting interviews, crafting copy and so much more.
But our most cherished task was helping those with vision problems feel seen, while inspiring hope — the kind that gets us ‘thank you’ poems through our inbox.
CANNES LIONS BRONZE WINNER
Winning case study video.
Designed to be read. Made to be loved.
Every issue was crafted with our personal stamp e.g. exploring tough topics like death, the style of patient photography, interactive pages, down to the characters we introduced on the lifestyle section.
Read all issues here
Click the link below to view the full issue
Click the link below to view the full issue
We conducted the first patient doctor interview, where we uncovered how art
can play a crucial role in diagnosis.
"We had a great laugh over things like when the nurses identified themselves with each donkey that I painted"
We brightened conferences with our booth build, defying the typical look and feel of this sector.
