Starbucks
Launch the new rewards programme to a global market.
Starbucks® Rewards usually appeals to frequent customers. However, most find it slow to earn rewards, forget to use the app, or are often confused by the earn rates in some markets.
While our brilliant strategy and data team brewed up a smarter earning system, we crafted a campaign to serve up the good news – now you can earn faster, redeem across the menu, and sip on even more perks as a Gold member. All with one simple proposition…
LAUNCH
We developed a robust campaign toolkit covering every stage, from pre-launch to rollout. Deliverables included emails, app content, in-store billboards, web assets, a comprehensive messaging matrix for all variants and markets, plus design guidelines. Local markets could then run with the existing creative or adapt them as needed.
Launch email
TEASER
App and emails
App and website
We knew we’d nailed it when Starbucks’ new VP of Marketing told the notoriously fussy UK team to stick as closely to our creative as possible. And that was on top of scrapping a planned shoot and rethinking the entire campaign in just one month…all because our budgets got cut along the way.